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SSL Certificates provide secure, encrypted communications between a website and an internet browser. SSL stands for Secure Sockets Layer, the protocol which provides the encryption. SSL Certificates are typically installed on pages that require end-users to submit sensitive information over the internet like credit card details or passwords. Example pages include payment pages, online forms and login pages.
Data transferred in plain-text form or in non-encrypted format can be intercepted, eavesdropped, compromised and stolen. Transactions performed online may involve submitting personal information such as credit card information, social security numbers, usernames and passwords. Cybercriminals who intercept unencrypted communications will gain full access to this data and can use it for fraudulent purchases and activities.
Trust and security are what make people confident enough to provide private, sensitive information online. SSL certificates are what make a website trusted. Organizations must use an SSL certificate to secure their site if they wish to take online payments or expect their visitors to submit confidential information. Apart from building essential trust and security into your website, SSL certificates also help with SEO efforts now that Google is providing a rankings boost for pages that are served over https.