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As people rely more heavily on Google to find the answers to their most pressing questions, Google is becoming a big part of how users discover products and services in their area. You may not even realize that Google My Business (GMB) is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google. If you are a business owner, there are several benefits of using your Google My Business profile to enhance your online visibility. Let’s talk more about why your Google My Business profile matters, Google My Business optimization tips and Google My Business updates for 2017 that can help you state up to date on the most recent changes
People turn online multiple times a day to find information to make their lives easier. As the main search engine to help you find what you need, Google has developed a way for businesses to stand out: Google My Business. Whether through a search result or a maps query, over five billion searches are made each day through Google. That means that a large audience can see your Google My Business profile. In an era where Google not only is a noun but a verb, since searching on the website is so universal—”just Google it!”—improving how your business appears on Google can have a big impact.